Via Philly Mayor’s Office of Transportation and Utilities
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A recent study examines the ridership levels Montreal’s BIXI Bike Share program over the course of its two-year implementation. Specifically, the researches investigated whether bike share would affect the number of people that ride bicycles. Researchers tracked usage among residents at the launch of the program, at the end of its first season, and at the end of its second season.
The likelihood of bicycle riding has increased in neighborhoods with Bike Share Stations. (Graph Courtesy of The Atlantic Cities)
The results showed that Montreal residents who lived near a BIXI station were not only more likely to ride a bike compared to everyone, but they were also more likely to ride a bike at the end of the second season. In short, this means that bike share will increase the likelihood of bike riding and not only serve existing cyclists.
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https://phillymotu.wordpress.com/2013/04/03/does-bike-share-make-bicycling-more-popular/