B’ Spokes: Just to note there is something similar going on in Maryland (but not so over the top and in your face.) Stay tuned for correction.
Via Streets Blog
Our friends at Boston Biker say this is the wrong approach:
This is some seriously violent imagery for a public safety campaign.
The idea being that you make not wearing a helmet socially unacceptable by appealing to the fear people have of getting injured. Anti-smoking campaigns work in a similar way, appealing to people’s fear of mortality in order to get them to make different choices. However there are some important differences.
- Smoking is an addiction, addictions require stronger pushes to get people to fight them.
- Cycling is GOOD FOR YOU! Showing bloody images of people on posters is not going to encourage people to cycle.
- More cyclists seem to equal safer cyclists. Several studies have shown that increasing the number of cyclists on the road will actually make them safer.
- Most fatal crashes involve vehicles and cyclists. Helmets are good, but driver/cyclist education, better engineered roads, and enforcement will go a lot further in preventing these crashes than helmet usage will.
So adding it all up, these bloody ad campaigns might actually do more harm than they avoid.