from Commute by Bike by Ted Johnson
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3. Adapt Your Pitch For Each Potential Convert
For each person who wants to know more–if anyone does–the first part of your pitch should, It’s fun. Oddly, most people like fun.
But what comes next should vary from person to person, based on what you know about him or her.
It’s fun, and I get in a good workout.
It’s fun, and I’m saving the planet.
It’s fun, and I’m sticking it to the Saudis.
It’s fun, and I’m saving a bunch of money on gas.
It’s fun, and I don’t have to hunt for parking everyday.
The International Bike Fund has a page “60 Benefits of Bike Commuting” with many advantages that can be stuck on the end of, It’s fun, and…
(#61 is, It’s fun.)
2. Tell A Personal Story, But Don’t Be A Windbag
If you have a story of how your commute makes you feel, and why it’s worth the extra preparation and learning curve, tell it. But be alert for that glazed look in their eyes. Maybe practice your story until you can get it down to 30 seconds.
1. If Possible, Don’t Be Seen In Spandex This Month.
And if you do wear spandex, for Pete’s sake, don’t rave about the joy of cycling while wearing it.
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https://www.commutebybike.com/2011/05/01/its-bike-month-get-out-there-and-proselytize/oldId.20110502140931182