"Wanted to add that the word ‘diet’ is about the most universally-hated word in the history of the world. I’m thinking that telling a bunch of entitled, relatively-powerful people (drivers) that we’re about to force them to go on a diet is not the smartest political move. Ironically, if people actually had the opportunity to walk and bike places, so many people both here in the US and, increasingly, around the world, wouldn’t be so tormented by the word ‘diet’."
https://googlemapsbikethere.org/2011/04/15/50-contest-a-new-term-for-road-diet/
Biking in Baltimore