Sustainable transportation is not about expanding choice, but about optimality, and how to design it into the transportation net

Another great article from Rebuilding Place in the Urban Space by Richard Layman. Highlight:
"New York City’s Active Design Guidelines may represent the beginning of a strategic shift in the battle to get Americans to exercise. Instead of trying to change individual choices by using a moral appeal about what is good for us (you should walk [bike] to work because it is better for you), it’s about changing the environment to reshape the available choices (you’ll want to walk [bike] because it is easier, cheaper, faster, or more enjoyable)."

https://urbanplacesandspaces.blogspot.com/2011/02/sustainable-transportation-is-not-about.htmloldId.20110225140208574