Michael Dresser makes some good points which I’ll highlight:
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2. Perceptions that traffic enforcement is a low-prestige assignment that impedes career progress. Would it be presumptuous to suggest that all officer should pull at least an occasional traffic enforcement shift and that command of a traffic patrol would be one of the expected career steps for any officer who aspires to top command. For citizens, it is a priority right up there with violent crime. Most of us face a greater risk to life and health from bad driving than from handguns.
3. A reinforcement of the message that it is every officer’s job to be a model for other drivers both on-duty and off-duty. Officers should be proud of enforcing traffic laws well and should be professionally recognized for doing so.
4. A determined effort to overcome any "front-seat" bias under which officers see issues from the point of drivers at the expense of bicyclists and pedestrians.
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https://weblogs.baltimoresun.com/news/traffic/2011/02/police_need_to_be_first_to_obe.htmloldId.20110206144858543