Bike racing is the new football: High school teams ride wave of momentum

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Boulanger is now the recently elected Board President of the National Interscholastic Cycling Association (NICA). NICA is a new organization (they held their first board meeting just last month) working toward the ambitious goal of developing competitive high school mountain biking leagues from coast-to-coast by 2020. So far there are just three states with leagues — California (NorCal and SoCal), Colorado, and Washington. But, with an impressive list of big-time corporate sponsors (Specialized, SRAM, Trek among others) and partners, the future looks very bright.
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https://bikeportland.org/2010/03/10/bike-racing-is-the-new-football-high-school-teams-ride-wave-of-momentum/oldId.20100313174701657