The mission of
Keep Kids Alive Drive 25® is to end all deaths and injuries caused by speeding
on all roadways. Our target is zero deaths, zero injuries. To
do less is to accept and tolerate deaths and injuries to loved ones;
daughters, sons, mothers, fathers, brothers, sisters, aunts, uncles,
grandparents, and friends.
To accomplish our mission we work to educate and actively engage
citizens throughout the United States in a common commitment to
create safer streets in neighborhoods, and beyond, for the benefit
of all. This includes pedestrians, cyclists, children-at-play,
motorists and their passengers. We work with and through
neighborhood groups, law enforcement, public health agencies,
schools, city/county/state government, public works, businesses,
safety organizations, and any and all civic organizations committed
to creating safe roadways.
The campaign
goal is to unite neighborhoods and communities throughout the U.S.
with a consistent message about safe driving.
Keep Kids Alive Drive 25®
reminds each of us to check our speed and slow down as needed. Since
we as drivers cause the problem of speeding in residential
neighborhoods, and beyond, we must be actively engaged and committed
to being the solution as well. Keep Kids
Alive Drive 25® is a friendly reminder to slow down in a fast-paced world,
as well as an invitation to take personal
responsibility for our driving behavior.
For
communities, it is imperative to send the message that, “Speeding
will not be tolerated in our town!” Keep
Kids Alive Drive 25®
works to
support this message by educating and engaging drivers, pedestrians,
cyclists, residents, parents, schools, businesses, law enforcement,
public works, and many others in making safer streets a reality.
This is why we exist.
DID YOU KNOW?
-
41,059 people
– daughters, sons, brothers, sisters, mothers, fathers, friends –
died on
America’s roadways in 2007.
That’s an average of over 112 deaths per day
each and every day of the year. (National Highway Traffic Safety Administration (NHTSA) – 2008) -
4,327 pedestrians died while
walking in neighborhoods or crossing streets in 2005. 500
of these deaths were children under 14 years-old. (NHTSA 2008) -
2,490,000 people were injured in
motor vehicle incidents in 2007 (NHTSA 2008) -
The death rate on residential
streets is over twice that of highways -measured per miles driven
(NHTSA – 2005) -
Speeding
Triples the Odds of Crashing (AAA
Foundation for Traffic Safety – 2006) -
A
pedestrian hit in a 30 mph speed zone is 3 times more
likely to die than one hit in a 25 mph zone. (General
Estimates Database of Police Reported Accidents – 1999)
https://www.keepkidsalivedrive25.org/oldId.20090605154813556