BICYCLES: Why can’t Johnny ride? (05/12/2009)

BICYCLES: Why can’t Johnny ride? (05/12/2009)

Evan Lehmann, E&E reporter

https://www.eenews.net/climatewire/2009/05/12/2

Schoolchildren are being reintroduced to an old concept.
It is called “active transportation.”

Students in a handful of cities involved in this experiment
probably don’t think much about the carbon emissions they are preventing
as they navigate their bicycles toward beeping devices that count their
rides to school.

Nor do they likely realize that their playful pedaling
has stopped a spark in the family car’s combustion car engine; or that
their bike rides chip a little piece off the mountain of miles that U.S.
school buses travel each year — 4 billion.

But a growing number of teachers and parents see a variety
of benefits from putting kids back on the wheels that earlier generations
took for granted. Getting kids to ride now, they say, will build momentum
for cycling habits they can carry into adulthood.

“It’s all about habit,” said Ned Levine, principal
of Crest View Elementary School in Boulder, Colo., where about 130 students
— or 25 percent — ride to school every day.

Kids, it seems, needed only a little push and a tiny blip
of help from software.

That is what Robert Nagler discovered a few years ago when
he was trying — unsuccessfully — to convince his children to mount up
for the short ride to Crest View. So he began offering cheap prizes that
he bought at the China Trading Co. — not just to his kids but any that
rode over and over again.

“It was pretty exciting,” Nagler recalled. “You
know, you come to school every Friday with a bag full of prizes. It was
like Christmas.”

Hitting the saddle when it’s zero degrees

But that brought on the daily job of counting bikes as
the children cruised chaotically into the schoolyard. Nagler and a friend
tried to automate it by using punch cards. Later they adopted portable
electronic scanners, the type used by retail stores. That meant Nagler
could scan bar codes adhered on parked bikes at any point during the day.
But the devices were cheap and failed before long.

So in the summer of 2006, Nagler, who runs a small software
company, built an automatic counter that uses radio signals to detect a
small chip attached to each child’s helmet. The solar-powered counter,
mounted on a post, beeps as the kids glide by. The data is uploaded onto
a Web site, so students can track their ridership — and that of their
competitors.

Now the program, called Freiker (short for “frequent
biker” and pronounced friker) is operating at 11 schools in four states
and Canada. Prizes are awarded to the hardiest cyclists at the end of each
school year. Prizes vary with the school, but the excitement generated
by a few iPods has never been matched, Nagler said.

“There was a big jump in ridership,” Nagler added.
“Now when it’s zero degrees, there’s 25 or 30 kids riding” —
and that is just at Crest View Elementary.

The maiden school has seen a fourfold increase in the number
or riders since the program began. Altogether, the 11 schools have recorded
121,213 rides since 2005. The program received its first corporate donation
this year from Trek Bicycle Corp., amounting to $25,000. Organizers hope
to expand Freiker to between 15 and 20 schools by the end of the year.

Those rides can make a difference. U.S. EPA says that “leaving
your car at home just two days a week will reduce greenhouse gas emissions
by an average of 1,600 pounds per year.” That is the equivalent of
an average American’s total emissions for one month.

Shifting the mind, not the car

The program echoes a bigger movement meant to increase
biking and walking. Conservation groups, cities and researchers are trying
to wake Congress up to the benefits of “active transportation.”
That means using muscles to cruise the contours of a community, not a car.

“That’s what we need — a mind shift. You don’t always
have to drive,” said Thomas Gotschi, director of research at Rails
to Trails Conservancy.

The group says that new infrastructure, including better-designed
bike lanes, could lead to a 13 percent to 25 percent increase in biking
and walking, depending on the aggressiveness of the overhaul.

That would slash car travel by between 70 billion and 200
billion miles a year. Carbon dioxide emissions, in turn, would decline
by between 33 million tons and 91 million tons annually. Overall, private
car travel, which currently accounts for 20 percent of the nation’s emissions,
would drop 3-8 percent, according to group’s findings in a recent report.

“Decades of car-centered transportation policies have
dead-ended in chronic congestion, crippling gas bills, and a highly inefficient
transportation system that offers only one answer to most of our mobility
needs — the car,” warns the report, called Active Transportation
for America.

But getting Congress to steer away from the United States’
romance with cars will require measurable justification. So there is a
national movement to count bikers and pedestrians — something that has
been done to strengthen automobile policies for decades, but never for
bikes.

“One of greatest challenges facing the bicycle and
pedestrian field is the lack of documentation on usage and demand,”
says the Web site for the National Bicycle and Pedestrian Documentation
Project.

The coalition is preparing to ask Congress to fund automatic
counting technologies in 20 cities.

Can you peddle pedaling to 16-year-olds?

Limited counts are already happening in some places. Baltimore,
for example, started a project last summer that documented 8,000 bikes
and pedestrians on the Pratt Street bike lane over 10 days. More counting
could change city policies, said Nate Evans, the city’s bike and pedestrian
planner, who some call the “bike czar.”

“If significant bike traffic exists, we could justify
adding more bike lanes or even taking a vehicular travel lane,” Evans
said in an e-mail.

Freiker is doing its part to achieve critical mass. Schools
in Colorado, California, Oregon and Ottawa, Canada, are participating in
the program, which costs about $4,000 to begin, not including the price
of prizes.

The program expanded to its first high school last week
in McFarland, Wis. The experiment could be ground breaking: Will teenagers
trade their gas pedal for a bike pedal?

Early results have been tempered by technological glitches
with the automatic counter, called a Freikometer, and an unusually long
setup period. The Freiker Web site, which tracks real-time rides, showed
that two bikers rode to the high school yesterday. Almond Elementary School
in Los Altos, Calif., meanwhile, registered 91 daily riders. That’s the
most of all participating schools.

Jeff Kunkel, an English teacher at McFarland High School,
expects the program to take off next year, when prizes will be featured
for the first time. Still, there will be challenges, he said.

“We’re going against a pretty ingrained car culture,”
Kunkel said, noting that most students drive less than a mile in the town
of about 7,000 people. “Trying to challenge that is our new task.”


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