By Vreadhead, Ban Private Cars in London <\/p>\n
\u2018Powersliding a sports car through a rain-slick city at night might seem like an unrealistic activity that most car owners won\u2019t participate in, but marketers count on the excitement generated by this imagery to influence consumer decisions. These marketers are seeking those consumers most driven by \u201ca need for speed.\u201d<\/p>\n
These are called \u2018Hedonistic Considerations\u2019.<\/p>\n
How often do we see a car that solely occupies space in an advert? It is a fantasy world that deceives not only the driver but demands that we all give way to that fantasy by prioritising traffic flow.<\/p>\n
The anger at this disconnect between fantasy and reality materialises on the ground as projected \u2018road rage\u2019 onto the perceived or socially constructed \u2018weakness\u2019 of pedestrians and cyclists.<\/p>\n
Nothing brings a driver crashing down to reality more than a pedestrian who walks faster or a cyclist who weaves ahead.
\n…<\/p>\n
Why we must ban car advertising and sponsorship as was done with tobacco<\/a><\/p><\/blockquote>\n