by Toby Hill, Bicycle Retailers
\n20Collective says a ‘Got Milk” for cycling could boost participation \u2014 and sales at all levels of the industry.
\nSAN JOSE, Calif. \u2014 A group of retailers dubbed the 20Collective has launched an initiative to grow cycling participation by establishing an industry-funded \u201cGot Milk\u201d-style marketing campaign for cycling targeted at the general public.
\n\u201cWe\u2019re lacking any sort of direct marketing to consumers outside of the point-zero-five percent of consumers who watch the Tour de France,\u201d said Ian Christie, 20Collective president and owner of Summit Bicycles with four stores in Northern California.
\n…
\nhttps:\/\/www.bicycleretailer.com\/north-america\/2016\/02\/19\/retailer-group-looks-launch-industry-funded-marketing-campaign-cycling
\n[B’ Spoke: And our Alex Obriecht (20Collective vice president) is mentioned as well.]<\/p>\n","protected":false},"excerpt":{"rendered":"
by Toby Hill, Bicycle Retailers 20Collective says a ‘Got Milk” for cycling could boost participation \u2014 and sales at all levels of the industry. SAN JOSE, Calif. \u2014 A group of retailers dubbed the 20Collective has launched an initiative to grow cycling participation by establishing an industry-funded \u201cGot Milk\u201d-style marketing campaign for cycling targeted at … <\/p>\n