from Commute by Bike by Ted Johnson<\/p>\n
…<\/p>\n
3. Adapt Your Pitch For Each Potential Convert<\/strong><\/p>\n For each person who wants to know more\u2013if anyone does\u2013the first part of your pitch should, It\u2019s fun.<\/em> Oddly, most people like fun.<\/p>\n But what comes next should vary from person to person, based on what you know about him or her.<\/p>\n It\u2019s fun, and I get in a good workout.<\/em><\/p>\n It\u2019s fun, and I\u2019m saving the planet.<\/em><\/p>\n It\u2019s fun, and I\u2019m sticking it to the Saudis.<\/em><\/p>\n It\u2019s fun, and I\u2019m saving a bunch of money on gas.<\/em><\/p>\n It\u2019s fun, and I don\u2019t have to hunt for parking everyday.<\/em><\/p>\n The International Bike Fund has a page \u201c60 Benefits of Bike Commuting<\/a>\u201d with many advantages that can be stuck on the end of, It\u2019s fun, and\u2026<\/em><\/p>\n (#61 is, It\u2019s fun.<\/em>)<\/p>\n 2. Tell A Personal Story, But Don\u2019t Be A Windbag<\/strong><\/p>\n If you have a story of how your commute makes you feel, and why it\u2019s worth the extra preparation and learning curve, tell it. But be alert for that glazed look in their eyes. Maybe practice your story until you can get it down to 30 seconds.<\/p>\n 1. If Possible, Don\u2019t Be Seen In Spandex<\/a> This Month.<\/strong><\/p>\n And if you do wear spandex, for Pete\u2019s sake, don\u2019t rave about the joy of cycling while wearing it.<\/p>\n