{"id":198228847,"date":"2011-04-14T07:34:07","date_gmt":"2011-04-14T07:34:07","guid":{"rendered":"https:\/\/wp.baltimorespokes.org\/?p=198228847"},"modified":"2011-04-14T07:34:07","modified_gmt":"2011-04-14T07:34:07","slug":"jukes-of-hazard","status":"publish","type":"post","link":"https:\/\/wp.baltimorespokes.org\/?p=198228847","title":{"rendered":"Jukes of hazard"},"content":{"rendered":"<p>By Daryl Lang<\/p>\n<p>Is there a worse car spot on TV right now than the <a href=\"https:\/\/www.youtube.com\/watch?v=EX5rwqgIcAo\" title=\"\u201cDonut Action\u201d commercial for the Nissan Juke\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cDonut Action\u201d commercial for the Nissan Juke<\/a>? Take a look:<br \/>\n<span id=\"more-162\"><\/span><br \/>\n<object classid=\"denied:clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/EX5rwqgIcAo?fs=1&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"https:\/\/www.youtube.com\/v\/EX5rwqgIcAo?fs=1&amp;hl=en_US\" \/><\/object><\/p>\n<\/p>\n<p>&#8230;<\/p>\n<p>Are you kidding me, Nissan? In just 60 seconds, the viewer has to read not 1 but <em>4<\/em> disclaimers warning that the behavior in the commercial is dangerous. And it is! Driving while distracted, passing city traffic using your turbocharger, <em>leaping through a freakin\u2019 window<\/em>, skidding through a parking structure, and far more showboating than the situation calls for.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-174\" title=\"nissanjuke2\" src=\"https:\/\/www.breakingcopy.com\/wp-content\/uploads\/2011\/01\/nissanjuke2.jpg\" alt=\"\" width=\"274\" height=\"161\" \/><br \/>If the ad were a masterpiece of slapstick comedy\u2014if the humor overpowered the disturbing shot of large truck about to plow into a young driver\u2014it might be deserving of a pass. There\u2019s almost a tragic, Office\/Office Space-style mood to it. There\u2019s something funny about having a job so lame that you\u2019re a hero for providing donuts. But it\u2019s not funny enough. <\/p>\n<p>This ad is uncomfortably close to the kind of real behavior that sends young drivers\u2014likely Juke owners\u2014to the emergency room. You can easily imagine an alternate ending: Kowalczyk speeds to run some trivial errand in his freshly waxed sportcross, clips the curb, mows down a cyclist, and rolls over in a ditch, blood oozing down his forehead. (Announcer: \u201cThe all-new Nissan Juke. With dual-stage front airbags!\u201d)<\/p>\n<p>Cars are dangerous. And while it\u2019s common to see dangerous driving in commercials, it\u2019s usually for beauty shots\u2014a truck bounding over rocks, or a sporty car taking a tight corner on a mountain road. Here it\u2019s used as part of a story that echoes a real-world situation. I doubt any kid is going to smash a Juke into a truck because of this commercial, but it sends a message that aggressive driving is fun and sexy. This ad shouldn\u2019t have aired.<\/p>\n<p><!--more--><br \/>\n<a href=\"https:\/\/www.breakingcopy.com\/nissan-juke-commercial\">https:\/\/www.breakingcopy.com\/nissan-juke-commercial<\/a>oldId.20110414073407427<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Daryl Lang Is there a worse car spot on TV right now than the \u201cDonut Action\u201d commercial for the Nissan Juke? Take a look: &#8230; Are you kidding me, Nissan? In just 60 seconds, the viewer has to read not 1 but 4 disclaimers warning that the behavior in the commercial is dangerous. And &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/wp.baltimorespokes.org\/?p=198228847\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Jukes of hazard&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"1","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-198228847","post","type-post","status-publish","format-standard","hentry","category-biking-elsewhere"],"_links":{"self":[{"href":"https:\/\/wp.baltimorespokes.org\/index.php?rest_route=\/wp\/v2\/posts\/198228847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.baltimorespokes.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.baltimorespokes.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.baltimorespokes.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.baltimorespokes.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198228847"}],"version-history":[{"count":0,"href":"https:\/\/wp.baltimorespokes.org\/index.php?rest_route=\/wp\/v2\/posts\/198228847\/revisions"}],"wp:attachment":[{"href":"https:\/\/wp.baltimorespokes.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198228847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.baltimorespokes.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198228847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.baltimorespokes.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198228847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}